Here are a few general pointers to help you in the right direction:. Social media is all about building and leveraging relationships. Always reply to people when they Tweet or message you.
Thank those who decide to share your content. The goal is to produce content so awesome that they have no choice, but to pass it along to their friends. Ask Questions — Once you have an established group of followers, asking questions is a great technique to use to spark engagement. Social profiling is used to identify key individuals who are well connected, and serve an important role within their online community. Brands have used data from Klout to locate influencers and give them free stuff, with the assumption that they will start a conversation about the product, brand, or experience they got and make waves in the social sphere.
Many companies have used social profiling data from Klout to get buzz and attention in the social sphere. Virgin Mobile gave away free flights in new territory, Palms Hotel in Las Vegas prioritized guests and gave room upgrades based on their Klout scores upon check-in.
When someone makes a negative comment, Salesforce consults the Klout scores of negative commenters to prioritize which ones to respond to first. People with a higher score get a higher level of response, as it is assumed that their negative comment will travel futher than someone with a low score. Social profiling has been compared to racism and creating social castes as an extreme example of how it can lead to a new form of prejudice.
Much like credit scores are used to predict the likelihood you will pay back a loan or determine trustworthiness of an employee, social profiling provides a new way to judge people or give preferential treatment based on a number. President Obama ranks lower than Robert Scoble. My score has stayed a steady 59 no matter how many stories I write. Klout has written two blog posts to make the calculations more transparent. In the first post, Klout explains that it has tweaked its scoring model since launch.
Now, a user who has two networks that are fairly equal in terms of participation and influence will see a greater parity in the way we score those two. It measures the following, as well a few other things:. Not every interaction by everyone in a network is measured equally.
Take retweets for example: "User A Retweets me but she also Retweets others in the same day. User B Retweets me and only me. Klout now consider these ratios in our algorithm and consider the singular Retweet as a greater sign of influence. Tagged article on Bing indicate that your influence goes beyond social media. The question and answer platform is still a very new feature. It is in their plan to make well endorsed and shared answers that you may have given contribute to your score as well.
Tumblr is currently being tested by Klout so we should see that network added in the near future. People also complain that Klout is inaccurate because it does not measure the contribution from your blogs. Klout is constantly evolving and improving. In fact, they are working on methods to put more weight on content that receives engagement. For instance, if you are receiving engagement on irrelevant posts, that will have less of an impact on your score than receiving engagement on solid content that you share.
The score may have its importance, but how others in your networks respond to what you put out is also significant. Content is king, and will always be king. Meaningless and easily manipulated. Who needs Klout… Klout says: At Klout, we believe influence is the ability to drive action..
In reality, a Foursquare tip is very influential — I frequently get people liking tips that I left a year ago which the restaurant certainly appreciates more than a fleeting Tweet in the wind. Lesson — I should do more tips! Hello, Miriam Slozberg. Have a very great week. See you soon. COM be taken into consideration? You must be logged in to post a comment.
Previous post. Next post. Skip to content A lot of people complain about the lack of transparency and inaccuracy of Klout because they have no idea how the Klout score is calculated.
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