Facebook last month also announced its plans to create this type of feature for its own services, and Spotify recently bought Betty Labs , which makes a live-audio app focused on sports. Spaces will play a key role in Twitter's ambitious goal to grow its daily active user base to million by the end of Here's how Spaces will work: Twitter users will see purple bubbles appear at the top of their timelines when live conversations are happening.
Users will be able to tap on those purple bubbles to join a Space. Once inside, users can tweet or direct message the Space hosts or request to speak. Pro tip: If you wish to continue using Twitter while listening to a Space, you can minimize it and it will dock to the bottom of your app. If you exit the Twitter app, the audio will continue playing.
Discoverability is still a work in progress for Spaces. On the surface, Twitter Spaces and Clubhouse look pretty similar in design and function.
But while Clubhouse may have been first out of the gate, Spaces has already surpassed Clubhouse in some aspects more on features below. Early users seem to agree:. I know TwitterSpaces is only in beta, but I'm so impressed by the audio quality and the emoji functionality that allows Listeners to participate more actively. One huge difference between both platforms is their user base. Clubhouse is a new app that is building its base from scratch, whereas Twitter already has millions of daily active users, which gives Spaces a leg up.
Before answering that question, make sure you have a solid Twitter marketing strategy. For many businesses especially B2B ones , establishing your brand as a thought leader is one of the many benefits of using social media. Given the multi-speaker design of Spaces, it seems like a natural fit to use it for hosting industry panels.
Or, host a live webinar featuring one of your employees sharing their industry expertise. Many businesses do these with Instagram Stories stickers , but using Twitter Spaces would create a much better experience for users who get to ask questions to a real person and get immediate satisfaction from hearing answers right away.
Or, invite a celebrity or well-loved figure within your industry to do an AMA session with your business as the exclusive facilitator. Another potential use case for Twitter Spaces inspired by radio: Host a live game show with your followers. It could be themed around a new research report, platform launch, or market expansion. For musicians, Twitter Spaces provides a great opportunity for promoting future album releases: Hosting a live album listening party with your biggest fans.
Now, Twitter is adding the ability for accounts with or more followers to host Spaces. Users on iOS and Android devices are included in this latest update. Twitter describes Spaces as a "place to come together, built around the voices of the people using Twitter, your Twitter community". You'll see them appear while they're happening. Once they've ended, they will no longer be available publicly on Twitter. Twitter said it will retain copies of Spaces for 30 days to "review for violations of the Twitter Rules".
Hosts can download a copy of their Space data for as long as Twitter retains a copy of it. Speakers can download a copy of the transcription of what was said, too. Listeners can request permission to speak from the Host by tapping on the Request icon below the microphone. When creating a space, the host will join with their Mic off and be the only speaker in the space. When ready, tap start your space. Allow mic access speaking ability to speakers by toggling allow mic access to on.
This will allow people who need captions to follow along with the conversation. Get started chatting in your space. Subscribe on YouTube. Read in App.
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